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Peoples Postcode Lottery 

Atmospherics & Snow

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Wintery cheer is the theme of this lovely Christmas ad for The Peoples Postcode Lottery - produced by Glasgow based production company Arteus

Project Breakdown 

We were asked to create snow effects for the seasonal shoot.

Shooting the commercial on a suburban street in Glasgow in the height of summer meant that all the wintery feel had to be created. Artem technicians were tasked with creating the snowy streetscape which was almost 500 sq metres (12m x 40m) in area, and included roofs, walls and street.

We began by placing large white tarpaulins over the area that had to be dressed then applied a combination of biodegradable fake snow. Our technicians used a powerful blower which dampened the snow and quickly applied it to large areas and surfaces as if it had freshly fallen. 

We hand dressed other areas to camera and quickly refreshed any patchy areas or footprints by sprinkling the fake snow where needed.

We can add sparkle and ice crystals if needed and the material can be fashioned into "snowballs" for extra fun. 

Once the filming was completed the snow is collected and disposed of responsibly and the street and houses hosed down or swept thoroughly. It's as if we were never there.

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