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Erdem x H&M - 'The Secret Life of Flowers' 

Atmospherics & Floor Effects

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Artem worked with Director Baz Luhrmann, Producer Catherine Martin and Biscuit Filmworks on a lavish commercial for H&M which features new clothing range by designer Erdem Moraioglu. Shot in and around the wonderful listed building, The Grange, in Hampshire, Producer Kwok Yau provided a number of braziers which Artem converted to give adjustable flames for each one.

Project Details 

We also provided atmospheric smoke, and quiet set fans - to gently move garlands of flowers and foliage, and, blow petals and leaves as required during the entire filming period.

We used a combination of Artem Exterior and Colt 4 smoke machines to provide an atmospheric quality for the four day shoot. The Exterior machines were used to create a wide even smoke cover outside while we used a smoke fluid which is permitted for use in listed buildings in our Colt smoke machines for the interior set ups.

We had a number of our silent Jet fans running constantly throughout the shoot, smoothing the smoke and providing continuity breeze, and when we needed to blow petals, leaves and other debris about, we adjusted levels and direction accordingly. 

Great care had to be taken with the propane powered braziers to protect the property. We used an appropriate fire retardant to treat any set dressing and fabrics to reduce the risk of uncontrolled fire, and safe paths were created for actors and crew to move around.

If you'd like to see the finished film just click here, or watch the behind the scenes , or a little teaser 

Artem were the perfect partner to work with on The Life of Flowers, their attention to detail is second to none. They are a wonderfully collaborative company who I look forward to working with again soon.

Rupert Reynolds-Maclean

Bisuit Filmworks

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