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Churchill Insurance - 'Chill' 

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We worked with MJZ Ltd on the latest Churchill Insurance commercial. The lovable canine has gone CGI for this campaign so we've had to put away our nodding dog model. ('Oh, no!')

Project Details 

Artem were asked to make a remote controlled skateboard and operate it around a designated route.

To make the action of the skateboard realistic the Artem team fitted servos to control the angle of the axels, mimicking the weight of its absent rider as it ‘banked’ around corners.

An Artem operator travelled around the course on the camera vehicle, remotely controlling the board to interact with the camera action.

Artem Technician Controls the Skateboard

With CGI Churchill on Board

Best Headline Ever...

Maquette and Tracking Markers for CGI

The Maquette on Set


Final Skateboards

1 / 7

You can see the full Churchill 'Chill' advert here

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