Artem Case Studies

Churchill Insurance "Chill" MJZ Ltd

We worked with MJZ Ltd on the latest Churchill Insurance commercial. The lovable canine has gone CGI for this campaign and Artem were asked to make a remote controlled skateboard and operate it around a designated route. To make the action of the skateboard realistic the Artem team fitted servos to control the angle of the axels, mimicking the weight of its absent rider as it ‘banked’ around corners. An Artem operator travelled around the course on the camera vehicle, remotely controlling the board to interact with the camera action.

You can see the full advert here

Industry
  • Commercials
Discipline
  • Electronic Design
  • Props
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