Artem Case Studies

Hyundai Surfaces - Dan Betteridge

Directed by the amazing American Director Tom Kuntz for MJZ this commercial for Hyundai features some highly stylised and finished props created in our London workshops.

we worked closely with Dan Betteridge to create a pair of super high end wireless headphones, an oversize supepowered hairdryer and a stylish perfume bottle that suggested power and excitement.

The headphones contained illuminated parts, adjustable earpieces and was finished in matt black rubber.

The hairdryer was finished in gloss black, with illuminated switches and was fitted with a powerful internal air blower.

The perfume bottle was produced in black resin and a graphic was applied. We created a bespoke atomiser to give the spray some "POWER".

Shot over three days, our floor technicians also provided smoke, wind and created  a ferocious bubbling bath tub with concealed airlines. 

You can see the ad here and if you are planning something similar please call our office on +44(0)207 997 7771 or send an email

Industry
  • Commercials
  • CNC Machining & 3D printing
  • CAD CAM
Discipline
  • Models & Miniatures
  • Props
  • Wind, Water and Steam
  • Floor Effects
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