Artem Case Studies

The Apprentice - 2018 promo Surfaces

The Apprentice is one of the UK's most popular "Reality" Tv shows. Contestants must convince Lord Alan Sugar and his advisors Karen Bradley and Claude Littner that they have "What it Takes" to enter into partnership with Lord Sugar.

Production Designer Dan Betteridge from Surfaces approached us for some Modelmaking, 3D Printing, Fire and Explosions which were needed in a lighthearted promo to be run on the BBC to promotes the 14th series of the  show.

Dan and his team provided us with STL files of 3 Lord Sugar heads that were 3D printed and fitted  to dolls supplied by Art dept. The heads and ties were painted to resemble a miniature Alan Sugar doll suspended form a conveyor belt. In addition we also produced an "Action Man" boxed toy complete with talking mouth, and applied decals and finish to several alarm clocks.

We adapted  4 "Waving Cat" ornaments with 3D printed components so that they wave. The Art dept supplied suitable STL files and high resolution 3D prints were produced, the figures were then finished with metallic paint.

Our floor technicians were also kept busy on the shoot, blowing up an assortment of plates, bottles and using a flame thrower to burn a collection of 1980's Tee shirts that had inspirational Claude Slogans. 

If you look closely you may notice that our Senior Floor Technician Matt Beckwith is doubling for Claude Littner complete with a fire retarded Business Suit.

View the promo here, and if you are planning something similar please give our office  a call:

London: +44 (0) 2018 997 7771 

Glasgow: +44 (0) 141 427 5775


  • Commercials
  • TV Idents and Promo's
  • Mechanical Rigs
  • Models & Miniatures
  • Props
  • Pyrotechnics & Fire
  • Sculpture
  • Visual Effects Elements
  • Floor Effects
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