Artem Case Studies

Nike ACG 2016 Directed by Barnaby Roper Cadence Films

Artem were approached by Cadence Films to produce various atmospherics for the new Nike Lab ACG ‘all conditions’ clothing and footwear collection commercial.

Our task was to produce various weather conditions and effects inside a studio - rain, wind and snow. Our techs only had a week to prepare, build and test all the effects before going to the studio.

We created an electronically signalled precision jet system to produce a stylised graphic rain fall. The acoustically agitated (Sound Frequency) effect was done using Non-Newtonian fluid which was then filmed in high speed.

Using our jet fan and 3 phase windy we managed to create stylised wind, and provided all the snow dressing and snow fall.

Head over to to watch the full commercial. 

  • Commercials
  • Atmospherics
  • Liquids
  • Mechanical Rigs
  • Visual Effects Elements
  • Seasonal Set Dressing
  • Wind, Water and Steam
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