Lurpak Blink Art

Lurpak's new Cook’s Range of oils and butters turns cooking into an extra-terrestrial adventure. Set to the theme of 2001: A Space Odyssey, it required various items of food to explode in colourful bursts, carrots to plunge into vats of bubbling water, and embers to crackle, which Artem were delighted to create for the commercial and billboard campaign with Blink Art.

Using a stretched latex skin, the herbs, fruits and spices could be launched into shot in an array of colours. We also made a mixing bowl with blades spinning inside it to help swirl and direct liquids, with the speed of the spin being controlled and slowly increased to allow the photographer to make the most of this effect. An upscale carrot was also mounted onto a rig we manufactured that could descend into a bespoke cylindrical tank of water, creating a trail of air bubbles and swirling water behind it. Artem also produced flame effects and rolling fireballs through metal tubes, along with coal dust sprinkled over a heat haze bar to create floating embers.

The finished commercial looks fantastic, with dramatic lighting and music set to the colourful adventures of cooking.

The commercial can be seen here.

Industry

• Commercials

Discipline

• Confectionery & Food
• Liquids
• Mechanical Rigs
• Pyrotechnics & Fire

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