Artem Case Studies
G-Shock's Beating Heart Casio, G-Shock
"Big love Lee Hempstock, Sarah Jenneson and Artem for making what I first believed to be a silly idea a reality" - Ghostpoet
Artem was commissioned to help create a lifelike “beating heart”, as part of an exciting collaborative campaign between CASIO G-SHOCK watches and the British musician Ghostpoet, to celebrate CASIO G-SHOCK’s 30th birthday.
Creative ambassadors from seven European cities – London, Milan, Paris, Barcelona, Amsterdam, St Petersburg and Berlin – were given the task of producing an original G-SHOCK watch design along with the packaging and a presentation around it. London’s creative ambassador candidate, Ghostpoet, designed a presentation box with a realistic prosthetic human heart inside it, which beats in time with the tick of the G-SHOCK, to represent the stability and strength of the watch. To create the heart, the team painted a silicone skin into a heart-shaped mould that was then wrapped around a custom-built animatronic mechanism, which created the beating effect of a human heart.
Watch the behind the scenes here.
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