Artem Case Studies
Tumours for NHS Anti-Smoking Campaign Dare/NHS
Artem was approached by the agency, Dare, to create a set of tumours growing out of a cigarette, for a TV commercial as part of the NHS' latest anti-smoking campaign.
The tumours were designed in 4 different stages starting with the paper on the cigarette splitting open, then showing the tumours slowly breaking through and growing.
This was achieved by creating 3 scaled-up silicone tumours of varying sizes that were attached to a rig which inflated and deflated them, making the tumours look like they were pulsating and expanding. A separate rig was produced for the first effect of the cigarette paper slowly expanding and splitting open revealing a wet, fleshy texture underneath.
In addition, a set of miniature tumours, made at life-size cigarette scale, was used for the actor to “smoke” on set and as reference for The Mill, to help composite the large-scale tumour models into the shots.
The tumours were created at Artem over a period of a few weeks and then shot in a day at Black Island Studios in London. Artem also supplied smoke effects that were used to animate over the tumours and cigarettes.
Click here for another look on the BBC website.
Industry
- Commercials
Discipline
- Atmospherics
- Mechanical Rigs
- Models & Miniatures
- Sculpture