Artem Case Studies

The Real Thing U2

We like to be challenged here at Artem and are often approached with seemingly impossible requests. This particular challenge was to come up with a way of shooting a performer in a 360 degree continuous vertical shot for U2's video, The Real Thing.

We designed a rig that enabled the band members to be individually placed on a platform, and the camera rotated round over their heads and between their legs. It makes you feel dizzy just to watch the shots!

Artem Designer/Supervisor, Simon Tayler, won an MTV Award for his endeavours - BEST SPECIAL EFFECTS IN A VIDEO.

The rig is well known throughout the industry and has been adapted to shoot various set ups - including a car which you can see here.

  • Music Video
  • Camera Rigs
  • Mechanical Rigs
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