Artem Case Studies

Air Alton Towers

Alton Towers wanted to advertise its ride - Air - to thrill seekers in advance of its actual completion. Meeting the challenge of translating Air to the small screen, Artem's team of engineer built a replica of the rollercoasters seats and a rig that tilted through 90 degrees, just like the real ride.

Simon Tayler, who supervised the project, said: There is no thrill like the real thing, but we had to give a taste of what awaited visitors. The technical challenge was to give the actors an experience that would enable them to convey the impact of Air in reality.

In less than two weeks we built a mechanical rig which would carry four occupants, in safety, and move from vertical to prone in four seconds. We simulated the design of the real seats using some parts borrowed from Alton Towers, a set of rally drivers seats and FIA approved harnesses. Other features were made specially in our workshops.

  • Commercials
  • Product Launches
  • Mechanical Rigs
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