Artem Case Studies
Esselunga Surfaces Ltd
The Esselunga Christmas Ad 2016 was directed by the great Chris Columbus (of Harry Potter fame) features tons of festive fun, snow, a giant golden globe, real reindeer’s, lots of elves, an overloaded sleigh, a ton of letters, and of course the great man himself Father Christmas.
Artem created the giant golden globe, burning wood fire effects and some wind atmospherics.
The Globe was made from strips of steel that were welded together over the course of a few weeks.
To create the circular shape of the globe, we used a hydraulic tube roller that is able to curve the individual pieces of steel. The countries were cut from poly and painted gold, then applied to the steel frame. A wire mesh was inserted and attached to the inside of the globe, the mesh which was also painted gold was applied to stop the falling letters from falling through the gaps.
- Pyrotechnics & Fire