Artem Case Studies

The Voice Promo - Judges' Chairs Ericsson Media Services UK Ltd

‘What an amazing job Artem did on this project. Despite a very short timescale and an ever-fluctuating brief, Artem’s great team of creative technicians, skilfully led by Simon, leapt to every challenge and produced beautiful results.’

Chris Lightburn-Jones, Art Director

BBC talent competition The Voice has recently released its promo for the show’s upcoming series.

Artem created bespoke chairs for the promo, for each of the four judges of the show: Boy George, Paloma Faith, Will.I.Am and Ricky Wilson. These chairs, built from scratch, were designed to reflect each of the judges’ personalities and tastes. Will.I.Am demands futurism (but not yesterday’s futurism!), Ricky Wilson requests something classic and stylish, Boy George something mystical, while Paloma Faith seeks Hollywood glamour and kittens!

Each chair was designed in CAD from sketches provided by our client, Art Director Chris Lightburn-Jones, and manufactured using a variety of techniques including CNC machining and various traditional prop making and craft finishes. The project was completed from start to finish in a little over a week.

We also provided various effects on the day of the shoot, including smoke and wind effects.

You can view the promo here

Industry
  • Commercials
  • TV
Discipline
  • Models & Miniatures
  • Props
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