Artem Case Studies
H&M Christmas Ad RSA Films
'Given the short lead time for this project, there was only one choice. Artem’s one stop shop for model making, SFX know how, and computer controlled cutting machinery, meant that the wide variety of requirements for this shoot could all be tackled under one roof.'
Ben Scott, Production Designer
Katy Perry stars as a festive fairy in H&M’s Christmas ad this year, and Artem was delighted to contribute to the ad’s exuberant, festive feel with our range of Christmassy props.
The ‘Happy and Merry’ campaign (a play on the H&M acronym) sees our large but lightweight present boxes, which were decorated with shiny paper and giant fabric bows. One of these boxes was collapsible, allowing Katy Perry and a couple of elves to emerge effortlessly (and painlessly!) from the inside. We also made a large bunch of giant mistletoe, a collection of 2m flags for the elves, and 11 hand-held shields reading ‘HAPPY&MERRY’, sported by a team of cheerleaders.
We also lent one of our large, 3 phase wind machines to the production for the shoot to be seen in shot.
You can see the final advert here.