Artem Case Studies

Lloyds Bank - 250 Year Anniversary Ad Rogue Films

'I have used Artem on my jobs for the last 10 years - most recently they provided an array of SFX including fire, wind and rain for a Lloyds 250 year commercial. Once again they delivered exactly on brief in their usual highly professional and non-complicated manner.'

Andy Kelly, Production Designer

Lloyds Bank celebrates its 250th anniversary with the return of its iconic black horse in a campaign titled ‘horse story’.

The 90- and 60- second films for the campaign depict scenes of how horses have been used in everyday life from 1765 to today, ranging from a foal being born in the 18th century, to the last horse-drawn Royal National Lifeboat Institution lifeboat being pulled in from the sea. The idea is that in each of the scenes, the horses put people first, sticking by our side through the good times and the bad.

We provided all ash and fire FX for the vignette which sees a team of horses pulling a fire engine.  You can view the short film in full here.

Industry
  • Commercials
Discipline
  • Atmospherics
  • Pyrotechnics & Fire
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