Artem Case Studies

BT 'Big Stunt' Ad Smuggler, BT

'I've been using Artem for 15 years and when I needed large scale explosions and a motorbike crashing through my set, there was no hesitation in contacting Simon and his team.'

Ben Ansell, Art Director

For the latest BT ad, Artem provided large gas and air mortar explosions along with various theatrical pyrotechnics.

The commercial satirises the world of advertising, with Ewan McGregor suggesting that the production is 'all a bit much' and takes away from the simplicity of the message of 'Big Entertainment, Tiny Prices'. The ad opens with Ewan's stuntman blasting through a wall on a motorbike and driving through a series of theatrical pyrotechnics. 'All a bit much' for Ewan, but we loved providing these over-the-top effects!

You can see the final commercial here.

Industry
  • Commercials
Discipline
  • Pyrotechnics & Fire
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