Artem Case Studies
Michael Vaughan's secret identity NatWest/Glue Isobar/M&C Saatchi
The 'Secret Cricketer' was a digital campaign for the NatWest Cricket Club, conceptualised by Glue Isobar with PR by M&C Saatchi Sports and Entertainment. It was designed to showcase NatWest’s support for grassroots cricket. The 'Secret Cricketer' campaign shows international cricket star, Michael Vaughan, going undercover, disguised as ringer 'Gary Watson' at failing Goldsborough Cricket Club. He was planted to help them win back some pride after being named one of the worst cricket teams in England.
Michael Vaughan’s disguise was created by Artem's special effects makeup team and included a full facial prosthetic, long grey hair, fat suit and tattoos. The entire process of life-casting was filmed, as well as many of the test fittings, generating a lot of footage of our work that was included in the final viral video.
One of the major challenges Artem faced was creating a prosthetic that was durable enough for someone to wear throughout an entire cricket match with minimal time for touch-ups as the entire involvement of Michael Vaughan and Artem was kept totally secret.
The project worked perfectly as no-one rumbled our 'Secret Cricketer' and the Goldsborough cricketers were completely shocked when Michael Vaughan pulled the prosthetic off in front of them to reveal his true self.
You can watch the video here
And a Behind-the-Scenes of the transformation here
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