Artem Case Studies
Tennents Crushed Tennent Caledonian
'Everyone is absolutely delighted with the finished spot. We were all in the pub, where we shot some of the live action, for it's first airing and the punters loved it too!'
Claire Campbell, Producer, MTP
Artem were approached by Mallinson Television Productions to come up with a way of making people appear as though they had been crushed like beer cans for a Tennents Lager commercial, Black Magic.
Artem designed and fabricated special costumes that enabled actors to appear as though they had been crushed like a concertina. Raised platforms and green screen filming techniques were used to achieve the desired effect. Two of the performers were able to use their own arms, while having their legs puppeteered. The other performer - who was required to walk - used the arms of a green clad technician, whilst using his own hands to move the feet of his costume.
Phil Ashton, Artem SFX Supervisor, commented:
'We were asked to produce costumes that would reduce the height of the performers to only 3ft. The costumes had to look like the performers had crushed bodies, yet still allow them to move comfortably, while masking the lower half of their real bodies. It was a tricky problem to solve in the short deadline.'
- Special Costume