Artem Case Studies

Fosters Twist Smith & Sons

'The most important thing for us was that the rig we ended up with allowed the actors the freedom to act as naturally as possible. The rig that Artem designed answered this brief perfectly. They were also fantastic on the shoot where they worked tirelessly to a very tight schedule.'

Peter Montgomery, Producer, M&C Saatchi

Production company, Smith & Sons, approached Artem's creative designers to help realise an idea to launch Fosters Twist - a beer with a hint of citrus, pitched as a refreshing alternative for summer. The script envisioned a number of characters walking around a beach bar with an exaggerated laid back posture.

In reality, this entailed finding a way to allow the actors to lean back at about 45 degrees, whilst still being able to walk in a relaxed lope to the bar or greet each other on the dance floor.

Designer, Simon Tayler, comments: 'Working closely with Production Designer, Marcus Rowland, and the Production company, we experimented with a number of rigs and ideas - shooting video tests as we went along before settling on one main approach and a second backup idea.'

For the bulk of the shots we created small body shells rigged onto cables slung from a pole, allowing the walker to change direction in action and for the position of the helpers to change, relative to the walker. This setup proved to be extremely effective and allowed the actors the freedom to concentrate on their performance; it also got the helpers about one metre away from the performers, which made lighting and post-production more straightforward.

The shoot went very - it was quite heavy work for our special effects technicians and the helpers, but the end result was worth it.

Industry
  • Commercials
Discipline
  • Mechanical Rigs
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