Artem Case Studies

Sony Bravia PLAY DOH Passion Pictures

With the success and notoriety of Sony Bravia's infamous "balls" and "paint" commercials, the creative team at Fallon, headed by Juan Cabral, had their work cut out thinking up annother creative solution and a more glorious continuation of the "colour like no other" theme.

However, they have exceeded expectations with Play Doh, the most ambitious stop motion project ever! Directed by Frank Budgen of Gorgeous, the six-camera, two-week shoot saw nearly 300 rabbits bouncing around New York, assisted by over 40 animators.

Artem produced hundreds of replacement rabbit models, which were packed carefully and flown out to New York to take part in the exceedingly ambitious shoot. The spot also features an upscale, giant 30ft rabbit. Shipping him to New York was not practical, so we 3D scanned in the 10" sculpted model and sent the data stateside where the giant bunny was brought to life.

When we packed the bunnies off to New York, we thought our bunny making days were over, but we were subsequently approached for the data so that giant rabbits can pop up around the globe as far afield as Norway and Australia. Here in London, the data was used to produce a 20ft red rabbit that toured key landmarks on the back of a flatbed truck the day before the commercial's first airing.

To view the commercial, click here.

Industry
  • Commercials
  • Exhibition & Live Events
Discipline
  • Animation & Puppets
  • Sculpture
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