Artem Case Studies

Aussie Art Kangaroos Lippe Taylor

'Artem was instrumental in making our vision of the kangaroos come to life. It's difficult to find someone to produce life-size kangaroos in such a short period of time, but Artem got the job done. The entire "Coming to America" campaign was a huge success!'

Jessica Goldberg DiPietro, Account Supervisor, Lippe Taylor

After the success of the Aussie 'Coming to America' commercials, featuring a furry purple kangaroo with a penchant for well conditioned fur, Artem was approached by top Brand Communications Agency, Lippe Taylor, to help them push the brand's profile even further.

They commissioned us to produce 12, white, 5ft 6" fibreglass replicas of the kangaroo featured in the commercial campaign.

We sculpted, moulded and cast them in just 4 weeks, before shipping them to New York where Lippe Taylor gave them to Gen Art (an organisation that supports emerging artists) as blank canvasses to paint as they wished.

The fantastic painted kangaroos were then taken on a promotional tour of New York City on Australia Day to be enjoyed by the general public before being donated to various cities across America.

As part of the promotion, Aussie donated $50,000 to the World Wildlife Fund.

Industry
  • Commercials
Discipline
  • Models & Miniatures
  • Props
  • Sculpture
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