Artem Case Studies
Monkeys in the Jungle BBC Digital
'Many analogue viewers are confused about how to get the 6 BBC Digital channels. The monkeys deliver this complex information in a simple and charming way.'
Annabel Cameron, Marketing Manager, BBC Digital
Having worked on the original BBC Digital 'face off' campaign, Artem was approached to create a family of three monkey characters to provide more information on the services.
There was much discussion regarding ways to achieve this, including animatronics, costume suits and even real monkeys. However, eventually, it was agreed that puppets would work and the project took off.
Our team of special effects technicians engaged in an intensive development process, working closely with the agency and the client to come up with creative solutions for the desired look. The puppets were fabricated in foam sheets, cut and sculpted to shape, and the fabric covering was specially dyed to exact colour references.
We also made props to fit in with various scenes, including bananas, coconuts and a tree trunk carved with BBC Digital branding.
You can see the commercial here.
- Animation & Puppets